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  • Company: B&G International Market Research
  • Business Sector: Market Research & Consumer Insight, Marketing and Business Consultancy
  • Website: www.bg-imr.com
  • Location: London Battersea
  • CASE STUDYRealtime research is an imperative in the Digital Age. As traditional research companies struggle to adapt B&G International Market Research has been delivering a range of services to the world's biggest brands as well as to established market research companies.

    With operations in London, Brussels and Paris B&G IMR has been delivering realtime research data by leveraging online techniques and social media, creating short term communities which enable realtime research when the event happens. This enables our customers to measure much more accurately their below-the-line marketing activities. This combined with traditional research techniques, which offer pre and post event data, maximises the insight and thus the agility of our client's marketing team to fine tune their multi channel marketing activities.

    Stephane Goethals, Commercial Director at B&G IMR says: "With a growing team B&G International Marketing Research has outgrown it's existing project offices in Covent Garden and was looking for flexible office spaces with the least day to day management overhead to enable our fast growing team to focus on its core business: "Delivering the best in class insight to our clients". The office needed to offer flexible space with the means to grow from 4 to 20 employees within the next 12 months at a competitive price point and within easy access to the tube and mainline rail stations."

    Easy Offices offered us a hassle free service. We had been viewing offices as well as negotiating with our existing serviced office supplier for two weeks independently and had trouble getting viewings sorted at a time that suited us. We also needed independent advice on rates in different parts of London and an unbiased view of what was on offer with the main players. Less than 24 hours after contacting Easy Offices viewings were arranged and we were able to narrow down our search to three properties in different parts of London.

    We finally opted for modern, airy and bespoke serviced offices in Battersea. Their bespoke service enables us to grow our business within the property at a very competitive cost. With hindsight we would not have wasted valuable time looking for serviced office providers and setting up viewings ourselves as the cost of time and travel was not worth our while.
Casestudy - B&G International Market Research

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