Many of the UK’s vast army of small and start-up businesses have no idea what their business card really says about them, claims Davinci Virtual, the UK’s largest provider of virtual offices, telephone answering and virtual PA and staffing solutions.
Ă˘â‚¬Ĺ›Most SMEs realise the benefits that having a virtual presence at a prestigious business address can deliver to their business,Ă˘â‚¬ĹĄ comments Steve Golding, Davinci’s UK General Manager, Ă˘â‚¬Ĺ›but often overlook the importance of getting the right messages onto their business cards.
Ă˘â‚¬Ĺ›First impressions are all too important to those running small businesses and poorly thought out business cards can be a real turn-off. We surveyed some of our 1,500 UK virtual office clients and found that the biggest no-no was to include just a mobile phone number on a card. Use of a landline implied longevity, stability, security and also gave the impression of being a sizeable business.
Ă˘â‚¬Ĺ›We found that the use of just a mobile number implied the business is small and probably run by a sole-trader. Using a PO Box number for a mailing address also gave potential customers a lack of security and an inability to contact the supplier if dealings did not go as planned. On the other hand, having a London virtual office for example with a central London address implied the business was established and secure and gave potential customers improved peace of mind.Ă˘â‚¬ĹĄ
Another indicator to business size was the lack of a web address. Ă˘â‚¬Ĺ›Most 21st Century businesses have access to a computer and so having a website is viewed as an essential tool of an established business,Ă˘â‚¬ĹĄ continues Steve Golding. Ă˘â‚¬Ĺ›Successful businesses are those that have a simple and easy to remember domain name and one that doesn’t divert to a rival or gets lost in cyberspace if it is miss-typed.
Ă˘â‚¬Ĺ›Email addresses also reveal a lot about the quality of a business. The most professional addresses use the first initial and last name layout rather than the use of just a first name, which implies the card holder is either the founder of the business or running a very small operation.
Ă˘â‚¬Ĺ›Lastly, the quality of the business card itself also reveals much about a business. Thin shiny cards imply that they were printed by a machine at the local railway station and most businesses overlook the opportunity to print a list of their USPs on the reverse. Overall, designing and printing a dynamic and entertaining business card is probably one of the best kept secrets in business today.Ă˘â‚¬ĹĄ
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