If you’re a small business looking to level up your email marketing, then it’s worth investing in a service like Mailing Manager. When you let someone else take charge of your email marketing campaigns, you can save time to focus on other things, whilst bringing in money through a new channel. Keep reading for an in-depth review of some of the best mailing managers out there.
What are the benefits of mailing manager software?
Email marketing is one of the best tools at your business’s disposal if you’re looking to increase your sales and expand your customer base. Email generates $42 for every $1 spent for an ROI of 4,200%. That makes it one of the most effective marketing tools out there. In 2020, the global email marketing market was valued at $7.5 billion and this figure is expected to increase to $17.9 billion by 2027. If you don’t include email within your marketing mix, you’re potentially missing out on a lot of revenue.
However, crafting perfect emails can take a lot of time. Handing over control to a mailing manager frees up your time to focus on other priorities for your business, whether that’s expanding to new markets, growing your team, or finding a new office space.
In short, the main benefits of Mailing Manager include:
– Increase in ROI (if true)
– Less manual time wasted
– Revenue growth
Mailing Manager review
Operating for over 20 years, Mailing Manager has a long history of designing and managing email marketing campaigns for a wide range of businesses. They can build, send and analyse your email marketing campaign on any platform – and nothing goes out without being rigorously tested. A team of experienced designers will craft your email templates for you to represent your brand in the best possible light, and what’s more, once the emails have been sent out, Mailing Manager will analyse the campaign for you.
They’ll report back using the figures to help guide future decisions about your email marketing, helping you to decide what works and what doesn’t for your business and your brand.
Mailing Manager is a great option for businesses that want to free up time spent on marketing campaigns, with prices starting from just £95 per month for a basic package.
Mailing List Manager Pro review
Another option to consider is Mailing List Manager Pro. Rather than outsourcing your email marketing to another company, this mailing manager software allows you to create emails yourself.
You’ll be able to create and manage highly targeted mailing campaigns that are personalised to your recipients, and with over 50 main world languages supported, you can cater to an international audience if you operate in more than one market.
Mailing List Manager Pro also offers analytics and reporting, although you’ll have to interpret the data yourself rather than having another company review it for you.
Everything is included in one fixed cost so there’s no need to worry about hidden charges or extra costs for adding additional recipients to your email lists. That makes Mailing List Manager Pro a good option for companies looking to take their email marketing to the next level whilst on a budget.
Marketing is ever-evolving, but it seems safe to say that email marketing is here to stay. There are plenty of email marketing services out there, so no matter whether you’re looking to outsource your emails as with Mailing Manager, or do it yourself, as with Mailing List Manager Pro, there’s something to suit every business’s need.