According to a recent report by Google, queries for residential and commercial property are rising across the board. Google’s property online trends report for Q3, 2011 stated that, despite a tough economy, property queries on the web remain strong.
The combined numbers for both residential and commercial property searches showed a 21% increase during Q3 year on year with commercial property and office lettings queries both rising by a respectful 17%. Distressed property queries also fell 22% year on year during the third quarter.
The report also highlighted a rapidly growing trend in the use of mobile devices to search for property online. More and more internet users are now leaving the traditional computer behind and searching for commercial property via mobile platforms.
Figures showed that during Q3 mobile queries for UK property rose 164% year on year. Mobile devices are now accounting for 11% of the overall volume of property queries in the UK, a massive rise on last year’s figures where mobile was only claiming 5% of searches.
For advertisers the pricing for mobile pay per click on Google is now rising as auction competition for mobile searches gets gradually higher. However mobile advertising still remains substantially cheaper than traditional desktop costs per clicks.
Reference: UK Property Online Trends Q3, 2011, Google.
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